• Led the company from an unknown entity to a well-known industry leader in cutting-edge access technology via comprehensive marketing programs, including direct mail, advertising, trade shows, public relations, television, collateral, web and e-marketing.
• Grew prospect database from zero to over 5,000 qualified leads; web hits 2,000/week to a high of 80,000; and editorial impressions from a few hundred to millions/year.
• Performed hands-on work, as well as researched/recommended/managed outside vendors, including advertising agencies, public relations agent, printers, writers, etc.

NETsilicon, Inc. (aka Osicom Technologies, Digital Products, DPI) • Manager, Marketing Communications (promoted from Marketing Communications Specialist) •  1995-1999
The leader in network printing hardware and software

 

Utilized as the "Jack-of-all-Trades Leader" within the company -- serving as Product Rollout Leader, Web Team Member, Corporate Logo ‘Police Chief,’ Analyst Relations Liaison, IPO Writer. Managed corporate-wide marketing communications for global company, including four full-time employees as well as Advertising, Design, Public Relations agencies, consultants and freelancers.  Recipient of DPI Certificate of Excellence.

• Key contributor to marketing plans when company expanded into ASIC chip business.
• Doubled key customer/prospect database via lead generation, special awareness and vendor list trading programs.
• Implemented cost-cutting measures in the design, writing and publishing of marketing materials -- which resulted in less expensive, but high quality, collateral— for both the commercial and OEM divisions within the company.
• Created corporate identity when the original print server company was purchased by networking company and became a division -- then re-created again when the division prepared to IPO.
• Created hundreds of informative corporate and product brochures, newsletters, direct mail campaigns, presentations, press releases, data sheets, application stories, etc.